Some of the most talented dogs from the West Coast will descend upon the San Diego County Fair to participate in the Purina Incredible Dog Challenge. This premier canine sporting event features dogs competing in a variety of "Olympic style" events including dog diving, freestyle flying disc, head-to-head weave poles, Jack Russell hurdle racing and agility.

All of the exciting canine action kicks-off on Friday, June 11, 2010, with the second annual Purina Incredible Surf Dog competition at Dog Beach at the north end of Ocean Beach. Dogs of all shapes, sizes and abilities will show off their unique talents as they catch some waves and try to take home the title of "Most Incredible Surf Dog."

Additionally, as the world turns its attention to the soccer tournament in South Africa, the San Diego Sockers professional indoor soccer team will join up with the Soccer Collies, a local team of soccer-playing dogs for a special exhibition on the Purina Incredible Dog Challenge field at the Del Mar Fairgrounds.

2010 marks the 13th year of the Purina Incredible Dog Challenge, which continues to demonstrate Purina's commitment to and passion for pets. The event has become a national sensation known for attracting world-class canine athletes in a multi-city tour that culminates each year with the nationally televised championships.

The San Diego County Fair is the largest annual event in San Diego County and the sixth largest fair in the United States, drawing more than 1.2 million visitors each year.

Further information on the Purina Incredible Dog Challenge is available at www.petcentric.com