THE PURINA DOG SHOW "ROCKS" THE OREGON STATE FAIR
Show will Feature Some of The World's Most Talented Canines Performing Amazing Feats

Salem, OR, August, 2007 – Imagine dogs launching off of a dock into a 19,000 gallon pool of water and effortlessly landing jumps of more than 25 feet. Dog lovers are in for a real treat at this year's Oregon State Fair, as world-class canines and their top trainers demonstrate some of the most popular canine sports during the Purina Dog Show taking place August 24-September 3, 2007 at the Oregon State Fair Grounds in Salem. Watch these dogs leap, soar, and dive, as they demonstrate their unlimited abilities in sports like freestyle flying disc, high jump, agility and the crowd favorite - dog diving.

The Show, which happens daily at 1:30, 3:30 and 5:30p.m, features non-stop action along with some surprise canine comedy and other unique canine entertainment that will be fun for the whole family. Headlining the daring dog acts is a beautiful rescued Greyhound named Soaring Cindy, who holds the current Guinness World Record for High Jump. At the Purina Incredible Dog Challenge Finals in 2006, Cindy successfully cleared a jump set at 68 inches and secured her place in the record books. During the Purina Dog Show, Cindy will not only demonstrate her incredible leaping abilities, but she will also show off her "all-around" skills by taking a run through the agility obstacle course. From Border Collies to Jack Russell Terriers, the Purina Dog Show will highlight dogs of all sizes, shapes and breeds to show that any household pet can turn into an unbelievable canine athlete with good nutrition, proper training and lots of love!

For more information about the Purina Dog Show, visit www.oregonstatefair.com.

About Purina
The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. One of the leading global players in the pet food industry, Nestlé Purina PetCare is part of the Swiss-based Nestlé S.A. – the world's largest food company. For more information, visit www.purina.com or www.events.purina.com.

About CII
Carson International, Inc., produces the Purina Dog Show, the Purina Incredible Dog Challenge and the National Dog Show presented by Purina. We are a full service event management, marketing and production company based in Ketchum, Idaho. Together with our sister company Focused TV based in Tampa, Florida, we are the country's leading producers of canine-oriented events and TV production. For more information, visit www.carsonevents.com.

About the Oregon State Fair
The 2007 Oregon State Fair (www.oregonstatefair.org) opens its gates to fun, food and excitement on Friday, August 24th. The 142nd annual event runs through Labor Day, September 3rd, and promises a treasure chest of exciting new attractions, plus the traditional favorites. During the 11-day run, visitors can enjoy big-name concerts, a new sports and recreation area, the professional Northwest Best BBQ Battle, FREE parking and family entertainment. The theme for this year's Oregon State Fair is "Wonders of Oregon," bringing the wonders of Oregon into one enchanting place. Gates open everyday at 10 a.m.