National Dog Show - NBC Sports and Carson International Inc. have partnered to blend prime time television with beautiful show dogs, on Thanksgiving Day after the Macy's Parade. John O'hurley is the host of this 2 hour 'canine' extravaganza. Now in its 6th year, The National Dog Show presented by Purina is one of the most watched dog shows in the world.
http://www.nationaldogshow.com

Purina® Incredible Dog Challenge® - Now in its 10th year, the Purina Incredible Dog Challenge is truly the "Olympics" of dog sports. In 1998 Carson International Inc. and Purina matched a marketing slogan for Dog Chow brand, "Incredible Dog Food, Incredible Dogs" with presenting dogs in an arena with multiple sports disciplines and televised it on ESPN. The X Games for Dogs, as it has been called, were born and the dog world will never be the same. Media coverage of this powerful property continues to break records. This is only canine programming to have television coverage every year for the past 10 years with enviable ratings on network television.
http://events.purina.com/dogs/events/

The Cuervo Gold Crown (Jose Cuervo Tequila) - Heublein, Inc asked Carson International to develop something "huge" in the sport of pro beach volleyball. Jose Cuervo had been a sponsor of the sport for many years, but felt it was getting 'cluttered' Carson International Inc. created the "Cuervo Gold Crown"....The Triple Crown of Beach Volleyball. The events were the first ever televised coverage of the sport, the highest prize money every paid ($750,000) with the best athletes in the sport . This series lead the way for Pro Beach Volleyball to be part of the summer Olympics as a demonstrations sport and now a sport. This program spanned 10 years. This year, the AVP brought back the concept and again sold it to Jose Cuervo. Carson International Inc. was the agency that created, managed and developed the original concept for Jose Cuervo and produced the television coverage for numerous networks.

Cuervo Beach City Challenge - Carson International Inc. brought the "beach to the city", literally. With 5,000 tons of sand and the most beautiful athletes from California, we created a series of events in downtown markets to extend the reach of Jose Cuervo's pro beach volleyball "lifestyel" events. Thousands of people came out on their lunch hour to watch Olympic Gold medallist Karch Kiraly and Gabrielle Reese 'spike it" for local charities. This proved to be one of Jose Cuervo's most successful p.r. initiatives.

Snowboarding in the Caribbean - Carson International was asked by our client Jose Cuervo Tequila to create a mock snowboarding competition with Olympic competitors. We built a snowboarding course on the Cuervo Island (Marina Key)complete with real snow. We shipped the frozen 'concoction" from Miami, shoveled it on to the mock hill just in time for the competitors to snowboard down the course for the video news release, before it melted. This p.r stunt proved to be one of the most watched and talked about for our client.

Gordon's "Pour the Boar" Women's Nine Ball - Take the sport of Nine Ball (Pool), make it exciting and fun to watch, and televise it for Gordon's Gin. Carson International Inc. developed a national tour with ESPN and espn2 in major markets around the country. Featuring the most beautiful and well known woman's pool professionals. This was the first time the sport had been televised with multiple events.